Build scalable foundations
Architecture, shared platforms, and standards that make delivery more consistent.
Technology · Experience · Experimentation
Chandra Akella.
Digital Engineering & Experimentation Leader
Current role Manager, Digital Product Analytics – Enterprise Data & Intelligence
I lead the platforms, measurement capabilities, and experimentation practices that help teams build reliable digital experiences and make better product decisions.
~10Product and stakeholder teams engaged
~10Digital products and journeys
4Applications onboarded to CIAM
~10Measurement frameworks governed
01 / About
From engineering foundations to enterprise impact.
I began my career building web applications and digital experiences, then expanded into front-end architecture, enterprise identity, reusable design systems, and platform modernization. That engineering foundation continues to shape how I lead: I focus on scalable capabilities, cross-functional execution, and technology that solves meaningful business problems.
Today, as Manager of Digital Product Analytics – Enterprise Data & Intelligence, I lead a cross-functional capability spanning Product Analytics, Marketing Technology Solutions, and Experimentation. My work connects measurement strategy, reliable data, behavioral insights, and experimentation with product decisions and digital experience optimization.
I also explore how AI agents, custom integrations, and workflow automation can make technical and analytical practices more scalable. Across these areas, my focus is building capabilities that enable teams to execute consistently, make evidence-based decisions, and improve digital experiences.
Connect insight to action
Measurement and experimentation that help teams make evidence-based product decisions.
Amplify teams
Cross-functional practices and automation that extend what teams can accomplish.
02 / Experience
A career across technology and optimization.
Progressing from hands-on engineering to enterprise architecture and cross-functional capability leadership.
JUL 2026 — PRESENT
ALSAC / St. Jude Children’s Research Hospital · Memphis, TN
Manager, Digital Product Analytics – Enterprise Data & Intelligence
Managing Product Analytics and measurement strategy across a cross-functional capability that connects customer behavior, reliable instrumentation, experimentation, and digital experience decisions.
- Lead a 20-person cross-functional capability spanning Product Analytics, Marketing Technology Solutions, and Experimentation; guide priorities, operating alignment, capacity planning, hiring, coaching, team development, and delivery.
- Own measurement strategy across approximately 10 digital products and journeys, connecting business objectives, customer behavior, KPIs, instrumentation, insights, and optimization opportunities.
- Shape the operating model between Product Analytics and a five-person Experimentation team, expanding test ideation beyond UX and Product Management. Product Analytics influences an estimated 60% of the test portfolio.
- Lead development and governance of approximately 10 measurement frameworks, aligning business intent, instrumentation, reporting definitions, and product decisions.
- Coordinate measurement governance for logged-in supporter and CIAM metrics with Product Analytics, Digital Engineering, Okta, and backend reporting teams—covering implementation reviews, journey validation, metric definitions, and prioritized remediation.
- Translate monthly-donor behavior into product opportunities, including campaign-specific donation ask arrays and amounts, post-donation next-best actions, and donor-retention opportunities.
- Produce recurring executive-facing communications on weekly site health, site performance, year-end planning, and code-freeze work prioritization for senior leadership and C-suite audiences.
- Develop AI agents, custom Model Context Protocol (MCP) integrations, and workflow automations for measurement-framework coaching, analytics readiness, knowledge reuse, and design-system component generation.
Product AnalyticsExperimentationMeasurement StrategyAI WorkflowsExecutive Communication
JUN 2022 — JUL 2026
ALSAC / St. Jude Children’s Research Hospital · Memphis, TN
UI Architect
Expanded from senior engineering delivery into enterprise architecture, reusable platform capabilities, and technical leadership across product teams.
- Architected an Okta-based constituent identity and access management (CIAM) capability serving approximately 3 million end users. Onboarded four customer-facing applications and completed identity-data migration without disruption; identified 10 additional applications for future prioritization.
- Architected and advanced an enterprise design system, aligning UX, Product, and Engineering on reusable patterns, accessibility, governance, consistency, and scalable delivery.
- Provided technical and matrix leadership across front-end and back-end engineering, QA, business analysis, UX strategy, product ownership, and Scrum delivery.
- Spearheaded Adobe Experience Manager modernization from AEM 6.5 SP12 to SP22 and helped prepare product teams for cloud modernization.
- Led OneTrust consent and preference-management initiatives and championed GitHub Copilot adoption across development, QA, and business-analysis roles.
- Partnered across product and engineering disciplines to take customer-facing initiatives from architecture through production, including React, TypeScript, CI/CD, analytics instrumentation, and authenticated digital experiences.
Enterprise ArchitectureCIAM / OktaDesign SystemsPlatform Modernization
FEB 2018 — JUN 2022
ALSAC / St. Jude Children’s Research Hospital · Memphis, TN
Senior Web Software Engineer III
Built and modernized customer-facing digital capabilities and reusable engineering foundations.
- Led front-end engineering and delivered reusable digital capabilities across cross-functional product teams, building the technical foundation for progression into architecture.
- Contributed to enterprise web-platform modernization involving Adobe Experience Manager, React, TypeScript, CI/CD, analytics instrumentation, and authenticated digital experiences.
AUG 2015 — FEB 2018
Infomerica Inc. · Cary, NC
Web Application Developer / Programmer Analyst
- Delivered web applications and systems-integration initiatives for multiple clients from development through production.
- Developed Adobe Experience Manager components and templates and improved front-end practices through testing frameworks, build tooling, rapid prototyping, and iterative design.
03 / Selected Work
Capabilities that connect the dots.
A selection of the technical and operating capabilities I have helped shape.
01
Identity & architecture
Enterprise Identity & Access
Architected an Okta-based constituent identity capability serving approximately 3 million end users, with four customer-facing applications onboarded and migration completed without disruption.
CIAMOktaOAuth 2.0OIDC
02
Reusable platforms
Enterprise Design Systems
Advanced shared interface patterns, accessibility, governance, and reusable component capabilities to support consistency and scalable digital delivery.
Design SystemsAccessibilityAI-Assisted Components
03
Modernization
Digital Platform Modernization
Contributed to AEM modernization and cloud-readiness efforts, authenticated experiences, analytics instrumentation, and modern front-end engineering capabilities.
AEMReactTypeScriptCI/CD
04
Optimization & evidence
Measurement & Experimentation
Connected product objectives, KPIs, instrumentation, behavioral insights, and experimentation—expanding analyst contributions to product hypotheses and tests.
Product AnalyticsA/B TestingMeasurement
05
Applied innovation
AI-Enabled Workflow Innovation
Developed AI agents, custom MCP integrations, and workflow automations for measurement coaching, analytics readiness, knowledge reuse, and component generation.
AI AgentsMCPAutomation
Public-facing examples
Digital experiences I contributed to
Selected public-facing properties from my engineering and architecture tenure. These links represent experiences I contributed to, not sole ownership of the entire sites.
04 / Expertise
A broad toolkit. A focused purpose.
Leadership and technical depth across the platform lifecycle—from architecture and instrumentation through optimization.
Leadership & Strategy
Cross-functional leadership, operating models, portfolio prioritization, hiring and coaching, stakeholder alignment, executive communication.
Enterprise Platforms & Architecture
CIAM, Okta, OAuth 2.0, OIDC, SAML, SCIM, enterprise design systems, Adobe Experience Manager, platform modernization.
Experimentation & Optimization
Experimentation strategy, A/B testing, Adobe Target, product analytics, measurement frameworks, KPI definition, journey analytics.
Analytics & Measurement
Adobe Analytics, Analysis Workspace, Adobe Data Collection / Launch, analytics governance, instrumentation validation, data quality.
Engineering & Innovation
React, TypeScript, Node.js, CI/CD, OneTrust, AI agents, MCP integrations, workflow automation, GitHub Copilot.
05 / Education
Learning that builds foundations.
MS
Master of Science, Computers and Information Science
Purdue University
BS
Bachelor of Technology, Computer Science and Engineering
Jawaharlal Nehru Technological University
06 / Contact
Let’s connect.
I’m interested in conversations about digital engineering, enterprise platforms, product analytics and measurement strategy, experimentation, optimization, and AI-enabled ways of working.
Get in touch